History teaches that perfumes have always been used in environmental communication because of their ability to influence the emotions and moods of people whether they are in a shop, in a work environment or buying a product for home use.
Olfactory marketing or olfactory branding is an integral part of sensory marketing, which analyses and uses the potential of perfumes as a means of communication by exploiting the limbic system, thus the part of the brain that manages emotions, in conjunction with the olfactory
Scent evokes, captivates and seduces more than images and words, because it speaks the language of emotions and it is precisely thanks to the creation of essences designed according to the connotations, brand identity and brand positioning that your identity imparts to the customer and/or products whether they are intended for sale or merchandising.
Brief: Building the brief is the essential first step. It consists of analysing the brand identity and the medium/long-term brand strategy (background, assets, values, mission, vision, market, product, target, positioning);
Research: The brand’s style, language, values, target consumers, geographical area and socio-demographic profile are collected and analysed.
Development: Based on the deep experience and expertise in the world of fragrances gained from years of training and study, samples of essences obtained through detailed formulation with state-of-the-art extraction techniques and new sustainable processes are developed.
Test: Testing the fragrance is the most important and essential part of assessing whether the developed sample reacts as desired and, in particular, whether it is immediately consistent with the brand. Assessment, analysis, statistics and interviews confirm whether the scent ID is correct, thus leading to the completion of the project or whether it needs to be changed requiring a rework.